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Strategic CSM

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Strategic CSMStrategic CSM
Stop selling features. Start solving business problems.
Sep 22, 2026

Stop selling features. Start solving business problems.

How I connect product capabilities to outcomes executives care about.

Erika Villarreal
Erika Villarreal
Strategic CSMStrategic CSM
5 Ways to Deliver Value as a Strategic CSM
Jun 23, 2026

5 Ways to Deliver Value as a Strategic CSM

If you're only talking value once a quarter, you're already behind.

Erika Villarreal
Erika Villarreal
Strategic CSMStrategic CSM
The Secret Weapon every CSM should be using
Apr 07, 2026

The Secret Weapon every CSM should be using

A step-by-step guide to using 10-K reports for strategic alignment

Erika Villarreal
Erika Villarreal
Strategic CSMStrategic CSM
I stalk my execs (and you should too)
Mar 31, 2026

I stalk my execs (and you should too)

My 6-step prep before any executive call

Erika Villarreal
Erika Villarreal
Strategic CSMStrategic CSM
I’ve been quiet. Here’s why.
Mar 03, 2026

I’ve been quiet. Here’s why.

2025 forced me to level up. So I did.

Erika Villarreal
Erika Villarreal
Strategic CSMStrategic CSM
The Rise of the Strategic CSM 🚀
Jul 15, 2025

The Rise of the Strategic CSM 🚀

Erika Villarreal
Erika Villarreal
Strategic CSMStrategic CSM
Stop spinning, start prioritizing
Jul 01, 2025

Stop spinning, start prioritizing

3 steps to prioritize your business portfolio

Erika Villarreal
Erika Villarreal
Strategic CSMStrategic CSM
+1+1
6 Reasons Most Success Plans Fail
Jun 24, 2025

6 Reasons Most Success Plans Fail

And how to fix them

Erika Villarreal
Erika Villarreal
Strategic CSMStrategic CSM
My 2024 biggest challenges
Jan 07, 2025

My 2024 biggest challenges

And the plan I built to overcome them

Erika Villarreal
Erika Villarreal
Your newsletter with actionable tips and insights to raise the bar and become a top performer CSM

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